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Before using a pencil and create a drawing, KJC conducts a detailed research to obtain as much information as possible suitable to be able to define which topic or theme needs to be analyzed for a project, subsequently.
The reasons are:
- to avoid the occurrence of a similarity with other existing manufactured products; the components of a new design mustn’t contain common elements of figurative content so asn’t to confuse them with a visual and advertising communication in the market of another existing design.
- to achieve the result by giving the right meaning to the project;
- to arouse "historical" and / or "ethnic" emotions through the drawn image (or simulation of the context).
The research also consists in finding new techniques through figurative art.
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